Younger generations are distinctly different from the ones that preceded them. While their genes may be the same, the context and interactions with family and friends have changed in ways never seen before. Gen-Z and Gen-⍺ are growing up in a world where everything has been instantly accessible at their fingertips from the moment they were born.
Welcome to onNextGens, a unique blend of a professional research think tank and a creative agency focused on the next generations. With open minds and a sense of amazement, we explore their evolving lives, behaviours, preferences, and ambitions. Each generation is not only distinct from the others but also incredibly diverse within itself, reflecting a rich tapestry of experiences, perspectives, and desires.
Our research and insights aim to provide a deeper understanding of these generations, offering invaluable information for recruitment, campaigns, marketing, and advertising strategies targeted at and tailored to them. Our interest goes beyond just gathering and making sense, we are active participants in creating campaigns specifically designed for the youngest generations. Interested? Let us know!
onFutureScenarios is run from the Netherlands and any other country and continent we happen to visit throughout the year, but has a global focus. It is part of FairSights, an international consultancy firm with a focus on the future, strategy and innovation.
Our research as published on onNextGens is funded by paid subscribers and partner companies. We like to stress that we operate independently and abstain from political views and corporate interests.
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